Amalia Ulman

Taking social media as her canvas and basic bitch/it-girl selfies as inspiration, Ulman reinvented herself as an aspiring social celebrity. Fancy hotel rooms, luxury accessories, food-porn, self-improvement memes and many details of her half-naked body, were among the dozens of images that during four months Amalia Ulman posted on her social networks accounts in what later was revealed as a complete fabrication.